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61. Marketing em Portugal : um guia de acção / João Coelho Nunes Book Publication Lisboa : Texto Editora, 1991 Description 167 p. LocationIPAM Porto Availability Available (1).

62. Fundamentos de gestão / Carlos A. Marques Pinto... [et al.] Book Publication Lisboa : Editorial Presença, 2006 Description 312, [1] p LocationIPAM Porto, IADE-UE Availability Available (2). Reference (1).

63. The psychological basis of marketing / Gordon R. Foxall Article Analítico Marketing theory: a student text, p. 86-101 LocationIADE-UE Availability Available (1).

64. Marketing / J. P. Helfer, J. Orsoni Book Publication Paris : Vuibert, cop. 1988 Description 590 p. LocationIPAM Porto, IADE-UE Availability Available (2).

65. Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh Book Publication Mason : Thomson, 2004 Description 714 p. ; 26 cm LocationBiblioteca Universidade Europeia, IPAM Porto Availability Available (2).

66. Kotler on marketing : how to create, win, and dominate markets / Philip Kotler Book Publication London : Simon & Schuster, 1999 Description XIV, 257 p. LocationIPAM Porto, Biblioteca Universidade Europeia Availability Available (2).

67. Administração de marketing : análise, planejamento, implementação e controle / Philip Kotler ; trad. Ailton Bonfim Brandão Book Publication São Paulo : Editora Atlas , 1998 Description 725 p. : il. ; 28 cm LocationIPAM Porto, IADE-UE Availability Available (3).

68. Administração de Marketing : análise, planejamento, implementação e controle / Philip Kotler ; Ailton Bomfim Brandão, trad. Book Publication São Paulo : Atlas, 1996 Description 676 p. LocationIPAM Porto Availability Available (2).

69. Marketing / J. P. Helfer, J. Orsoni ; trad. Clara Bertrand Book Publication Lisboa : Edições Sílabo, 1996 Description 631 p LocationIPAM Porto, Biblioteca Universidade Europeia, IADE-UE Availability Available (4). Reference (3).

70. Marketing management / Philip Kotler, Kevin L. Keller Book Publication Harlow : Pearson, 2016 Description 714, [118] p. ; 28 cm LocationIADE-UE, Biblioteca Universidade Europeia, IPAM Porto Availability Available (1). Reference (2).

71. Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton Book Publication Boston : McGraw-Hill/Irwin, 2004 Description XXI, 728 p. LocationIPAM Porto Availability Available (1).

72. Essentials of marketing / Geoff Lancaster, Lester Massingham, Ruth Ashford Book Publication Berkshire : McGraw-Hill, 2002 Description XI, 549 p. LocationIPAM Porto Availability Available (1).

73. Marketing challenges : case exercises / Christopher H. Lovelock, Charles B. Weinberg Book Publication New York : McGraw-Hill, 1993 Description XXXIX, 628 p. LocationIPAM Porto Availability Available (1).

74. Marketing management and information technology / Keith Fletcher Book Publication London : Prentice Hall, 1995 Description XVIII, 404 p. LocationIPAM Porto Availability Available (1).

75. Excelência em Marketing : como gerenciar o processo de marketing buscando um melhor desempenho organizacional / Ian Chaston ; Kátia Aparecida Roque, trad. ; Saul Faingaus Bekin, rev. Book Publication São Paulo : Makron Books, 1992 Description XVII, 208 p. LocationIPAM Porto Availability Available (1).

76. Future Marketing Book Publication Chicago : NTC Business Books, 2001 Description X, 244 p. LocationIPAM Porto Availability Available (1).

77. Marketing em época de crise / Joe Marconi ; José Carlos Barbosa dos Santos, trad. ; Roberto António Iannone, rev. tecn. Book Publication São Paulo : Makron Books, 1993 Description 196 p. LocationIPAM Porto Availability Available (1).

78. Marketing : conceitos, casos e aplicações / Charles D. Schewe, Reuben M. Smith Book Publication São Paulo : Makron books, 1982 Description XV, 564 p. LocationIPAM Porto Availability Available (1).

79. Os super-homens do marketing / Robert Heller ; Ana Cristina dos Reis e Cunha, trad. Book Publication Lisboa : Editorial Presença, 1989 Description 321 p. LocationIPAM Porto, IADE-UE Availability Available (2).

80. Multinational marketing management / Warren J. Keegan Book Publication New Jersey : Prentice Hall, 1980 Description 613 p. ; 24 cm LocationIADE-UE Availability Available (1).