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21. Marketing / E. Jerome McCarthy, William D. Perreault Jr. ; María Elena Rosas Sánchez, trad. ; Carlos Sedorio Martínez, Jesús Vázquez Llorens, rev. tec. Book Publication Madrid : Irwin, 1996 Description XXIII, 814 p. LocationIPAM Porto Availability Available (1).

22. Business marketing management : an organizational approach / Robert W., Haas Book Publication Boston : PWS-Kent, cop. 1992 Description XI, 899 p. : il. ; 24 cm LocationUE Lispólis Availability Available (1).

23. Marketing management / Richard P. Bagozzi... [et al.] Book Publication New Jersey : Prentice Hall, 1998 Description XXII, 718 p. LocationIPAM Porto Availability Available (1).

24. An analytic approach to marketing decisions / Robert F. Dyer, Ernest H. Forman Book Publication New York : Prentice Hall, 1991 Description XIII, 368 p. LocationIPAM Porto Availability Available (1).

25. Marketing myths that are killing business : The cure for death wish marketing / Kevin J. Clancy, Robert S. Shulman Book Publication New York : McGraw-Hill, 1995 Description XXXV, 308 p. LocationIPAM Porto Availability Available (1).

26. Marketing : ferramentas de decisão para executivos / Alexander Hiam Book Publication Linda-a-Velha, Abril/Controljornal : , 1998 Description 256 p. LocationIPAM Porto Availability Available (1).

27. Marketing management / Philip Kotler, Kevin L. Keller Book Publication Harlow : Pearson, 2012 Description 679, [128] p. ; 28 cm LocationBiblioteca Universidade Europeia Availability No copies available Checked out (1).

28. Information et décision en marketing / Yves Evrard, Patrick le Maire Book Publication Paris : Dalloz, 1976 Description XII, 253 p. Availability No copies available

29. A framework for marketing management / Philip Kotler Book Publication New Jersey : Prentice Hall, 2001 Description XV, 352 p. LocationIPAM Porto Availability Available (1).

30. Problems in marketing / E. Raymond Corey, Christopher H. Lovelock, Scott Ward Book Publication New York : McGraw-Hill, 1981 Description XVIII, 810 p. LocationIPAM Porto Availability Available (1).

31. Administração de marketing : análise, planejamento, implementação e controle / Philip Kotler Book Publication São Paulo : Atlas, 1992 Description 848 p. LocationIPAM Porto Availability Available (1).

32. Marketing Insights from A to Z : 80 concepts every manager needs to know / Philip Kotler Book Publication New Jersey : John Wiley Sons, Inc, 2003 Description 206 p. LocationIPAM Porto Availability Available (1).

33. Marketing contemporâneo : novas práticas de gestão : com estudo de casos brasileiros ; Antonio Carlos Giuliani, org. Book Publication São Paulo : Saraiva, 2006 Description XXVI, 309 p. LocationIPAM Porto Availability Available (1).

34. Principles of marketing / Philip Kotler, Gary Armstrong Book Publication New Jersey : Prentice Hall, 2006 Description XX, 651 p. LocationIPAM Porto Availability Available (1).

35. Marketing : textos de apoio à cadeira de gestão comercial / Fernando Fantasia... [et al.] Book Publication Lisboa : ISCTE, 1986 Description 321 p. LocationIPAM Porto Availability Available (1).

36. Marketing de conteúdo : a moeda do século XXI / Rafael Rez Book Publication Barcarena : Marcador, 2018 Description 379 p. ; 24 cm LocationIPAM Porto Availability Available (1).

37. Princípios de Marketing / Charles W. Lamb, Jr; Joseph F. Hair, Jr.; Carl MacDaniel ; Luciana Penteado Miquelino, trad. ; Tânia Maria Vidigal Limeira, rev. Book Publication São Paulo : Thomson, 2004 Description XX, 644 p. LocationIPAM Porto, IADE-UE Availability Available (1). In transit (1).

38. Journal of marketing management / ed. Paul Hewer, Mark Tadajewski Periodical Publication Abingdon : Taylor & Francis, [1985]- Description ; 25 cm LocationBiblioteca Universidade Europeia Availability Reference (31).

39. Marketing essencial : conceitos, estratégias e casos / Philip Kotler ; Sabrina Cairo, trad. Book Publication São Paulo : Prentice Hall, 2005 Description VIII, 406 p. LocationIPAM Porto, Biblioteca Universidade Europeia Availability Available (3).

40. Marketing : edição compacta / Philip Kotler ; H. de Barros, trad. Book Publication São Paulo : Atlas, 1987 Description 596 p. ; 21 cm LocationIPAM Porto Availability Available (2).