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Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers
Monografia
Publication:
New Jersey : John Wiley & Sons, cop. 2004
Description: xi, 516 p. :
il. ;
26 cmLocation: Biblioteca Universidade Europeia
Availability:
Available (1).
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2.
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The one to one future : building relationships one customer at a time / Don Peppers ; Martha Rogers
Monografia
Publication:
New York : Currency Doubleday, 1993
Description: 443 p.Location: Biblioteca Universidade Europeia
Availability:
Available (1).
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3.
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Marketing um a um : marketing individualizado na era do cliente / Don Peppers, Martha Rogers ; Luiz Frazão Filho, trad. ; J. Roberto Whitaker Penteado, rev.
Monografia
Publication:
Rio de Janeiro : Editora Campus, cop. 1994
Description: 394 p.Location: Biblioteca Universidade Europeia
Availability:
Available (1).
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4.
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Enterprise one-to-one : tools for building unbreakable customer relationships in the interactive age / Don Peppers Martha Rogers
Monografia
Publication:
London : Piatkus, cop. 1997
Description: XXV, 436 p.Location: Biblioteca Universidade Europeia
Availability:
Available (2).
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5.
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The one to one future : building business relationships one customer at a time / Don Peppers, Martha Rogers
Monografia
Publication:
New York : Currency Doubleday, 1997
Description: XXXII, 429 p.Location: IPAM Porto
Availability:
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6.
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Regras a Quebrar e Leis a Seguir : como a sua empresa pode vencer a crise do curto prazo / Don Peppers, Martha Rogers ; Carla Cavaco, trad.
Monografia
Publication:
Montijo : Smartbook, 2009
Description: 280 p.Location: IPAM Porto
Availability:
Available (1).
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7.
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The one-to-one future : building business relationships one customer at a time / Don Peppers, Martha Rogers
Monografia
Publication:
London : Piatkus, 1997
Description: XVIII, 441, [5] p.Location: IPAM Porto
Availability:
Available (1).
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8.
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The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program / Don Peppers, Martha Rogers, Bob Dorf
Monografia
Publication:
New York : Currency and Doubleday, 1999
Description: XXIV, 406 p.Location: IPAM Porto
Availability:
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9.
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The one to one manager : real-world lessons in customer relationship management / Don Peppers, Martha Rogers
Monografia
Publication:
New York : Currency/Doubleday, 2002
Description: XVII, 268 p.Location: IPAM Porto
Availability:
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10.
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Marketing one to one : ferramentas para implementação de programas de marketing one to one / Don Peppers, Martha Rogers e Bob Dorf ; tradução de Ernesto Yoshida e Maria Cristina Vondriak ; revisão técnica de Ignêz Capozzi
Monografia
Publication:
São Paulo : Makron Books, 2001
Description: 321 p.Location: Biblioteca Universidade Europeia
Availability:
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11.
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One to one, B2B : customer development strategies for the business-to business world / Don Peppers, Martha Rogers
Monografia
Publication:
Oxford : Capstone, 2001
Description: 347 p. ;
19 cmLocation: IADE-UE
Availability:
Available (1).
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12.
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Enterprise one to one : tools for competing in the interactive age / Don Peppers, Martha Rogers
Monografia
Publication:
New York : Currency Doubleday, 1999
Description: XV, 436 p. ;
19 cmLocation: IADE-UE
Availability:
Available (1).
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13.
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Enterprise one to one : tools for competing in the interactive age / Don Peppers, Martha Rogers
Monografia
Publication:
New York : Currency Doubleday, 1997
Description: XIX, 436 p. ;
19 cmLocation: IADE-UE
Availability:
Available (1).
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14.
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Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers
Monografia
Publication:
Hoboken : Wiley, cop. 2017
Description: XXIV, 600 p. :
il. ;
26 cmLocation: Biblioteca Universidade Europeia, IPAM Porto
Availability:
Available (1).
Checked out (1).
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