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Sales promotion : how to create and implement campaigns that really work / Roddy Mullin, Julian Cummins

Main Author Mullin, Roddy Coauthor Cummins, Julian Edition 3rd ed. Publication London : Kogan Page, 2006 Description XVI, 256 p ISBN 978 0749438647 Abstract Resumo: Packed with cases studies and practical examples, this book details the tried-and-tested methods that companies use to stay ahead, revealing the winning offers that again new customers as well as keeping existing ones happy.
Índice: Part I - The context; Part II - Sales promotion techniques Topical name Promoção de vendas, técnicas
Estudos de caso
Vendas - Promoção CDU 658.82
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Item type Current location Call number Status Date due Barcode Item holds
Book IPAM Porto
658.82 MUL 2655 Available 2655
Total holds: 0

Resumo: Packed with cases studies and practical examples, this book details the tried-and-tested methods that companies use to stay ahead, revealing the winning offers that again new customers as well as keeping existing ones happy.

Índice: Part I - The context; Part II - Sales promotion techniques

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